Joe, the owner at Bella Rosa Galleries, was struck with this insight when the customer stated, "these diamonds look darkish-black". When she looked again at the ring outside of the display case, pointing it at a white-ceiling in another part of the room, it was much more of a white-balanced hue ( with more natural sparkling diamonds than before ).
The enagement ring below was in a better environment, with much more white surroundings. With the facets of the diamonds reflecting onto suitable surroundings, the presenation of jewelry is a huge improvement. We've learned valuable insight from the customers.